Popular social commentator and entrepreneur, J.J. Omojuwa, has sparked conversations on financial priorities and cultural expectations with a thought-provoking post shared on X (formerly Twitter).

In the post, Omojuwa recounts an encounter with a man seeking a N300,000 loan to set up a Point-of-Sale (POS) business for his wife. While the initiative appeared reasonable at first, Omojuwa’s probing revealed a deeper issue of financial mismanagement.

When asked about the cost of his wedding the previous year, the man admitted to spending N1.7 million—a figure over twice his annual income of N720,000. When further questioned, the man justified the expense, saying, “That’s how they do it in my village. I have to do it, sir.”

Omojuwa’s sharp response cut through the cultural pretense: “The people that don’t have the money, didn’t do it and are married, where are they buried?” His question, met with silence, underscores the societal pressure to conform to expensive traditions, even at the cost of financial stability.

He concluded by pointing out the larger issue: “You are trying to punish me for your irresponsibility. Poverty is sometimes self-explanatory.”

The post has since gone viral, prompting debates on the impact of cultural obligations on personal finance and the need for better financial literacy. Many users applauded Omojuwa’s stance, while others questioned whether cultural expectations can be so easily dismissed.

This incident serves as a reminder of the importance of prioritizing financial sustainability over societal pressures, sparking a broader conversation on how to balance tradition with practicality in today’s economy.

In his words: