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A huge amount of Nigerians spend a lot of time on TikTok, and if you are one of them, perhaps it’s time to turn your fun time on TikTok into a channel that will help you make money in Nigeria. From merch sales, and TikTok influencing to paid subscriptions, this guide will equip you with the strategies that will help you make money on TikTok.
1. Create a TikTok Account
The first step to making money on TikTok is creating an account. It would be impossible to earn as a TikTok earner without a validated account where followers can engage with your content. Follow these steps to create an account. There’s no single approach to making money on TikTok, but the highest earners always start by creating an account.
2. Build a Strong and Dedicated Following
After creating a TikTok account, the next step is to build and amass dedicated followers. A large number of followers doesn’t guarantee hitting the jackpot on TikTok, but the follower count can influence certain things like your reach as a TikToker and how much you can charge for brand influencing. Here are a few ways to grow your TikTok account:
– Create engaging content for your target audience: TikTok is a melting pot for people with different careers, ages, genders, and preferences. If you want to grow your TikTok account, then you need to know your audience and create content targeted at them. Understanding your target audience will help guide your content calendar. You should utilise TikTok’s analytics, create content that speaks to them, and watch what happens next.
– Research and participate in trends: Every day a new trend pops up. As a TikToker aspiring to grow your followers, then you should research current trends and hop on them. This way, followers can trust your page to have the latest content and refer you to their friends and fellow TikTokers. Remember, trends are time-sensitive. It is better to recognise trends and create content on time.
– Start a content series: You can decide to start a series, instead of continuously promoting one-off videos. Creating a content series automatically pulls old and prospective followers to your page. Your content series can be something as simple as tips on what students can wear to class in a week or making healthy breakfasts for a week. The more you post engaging content, the more your page grows.
– Use hashtags: Hashtags are a powerful tool for page discovery or visibility on TikTok. Using the right hashtags makes it easier for TikTokers to find your page or they might stumble on a series of content where you used a unique hashtag. It is advisable to use 3-5 hashtags per post.
3. Brand Partnerships and Influencing
Once your page grows, brands can approach you to promote their products and services on your page. Also, you can reach out to brands whose products and services may benefit your followers. One way to attract brands is by creating content with their products or you can talk about the quality of their service. For instance, you can use a brand’s skincare product for a month and share the aftermath with your followers. Also, you can speak about Uber’s customer service and their professional drivers. Who knows? Your content might attract a big-shot brand and you can start earning on TikTok.
4. Sell Your Products
If you have a business, then TikTok is the perfect online store for you. You can reach both local and international audiences through your page as long as you create engaging content with your product. For example, if you make crochet, then you can post videos making cool crochet products. You can also sell other things like tote bags, journals, skincare products, lingerie, etc. Remember, you aren’t limited to selling products, you can also sell online courses. With Audiomack’s Audiomack Monetisation Platform, you can create playlists, post dance videos, and make money. If you are a popular musician, you can also sell customised merchandise on your page. Once your product or service is valuable to your followers, they can preach the gospel of your brand to their friends and followers.
5. Affiliate Partnership
One way to make money on TikTok in Nigeria is through the Creator Marketplace. The Creator Marketplace helps connect brands to the right influencers. TikTokers can register on the platform for brands to find them, study their previous content, and decide if the account is valuable to them. You can picture the Creator Marketplace as a bridge between brands and influencers. The marketplace platform is a great place for brands to carefully pick their brand influencers.
6. TikTok Shop
The TikTok shop is a tool that allows TikTokers with business accounts to create shopping videos and live streams that enable them to showcase their products. Whether you are selling your product or influencing another brand’s product, you can tag the products when you use them in your videos or add where your followers can get the products. For instance, if you are a makeup artist, then you can advertise for skincare and makeup companies.
7. Collect Tips
The TikTok tipping feature works like a real-life tip jar. When users like your video, they can donate funds to you. A few tipping platforms include Tipee, Ko-fi, Buy Me a Coffee, and TikTok’s native tipping feature. Crowdfunding is another way to earn as a TikToker in Nigeria. You can use crowdfunding platforms like Kickstarter, Fundable, and Crowdcube to source funds.
8. Collaborate with other TikTokers
Another way to make money in Nigeria as a Tiktoker is by collaborating with fellow TikTokers. If you notice another TikTok page that has a large following, then you can collaborate. That way you become visible to a different audience and in the same vein, the other TikTok influencer can also reach a new audience. A few ideas for your joint content can include going live, writing a song together, creating a joint vlog, creating a makeup tutorial, and many other things. As long as the content is engaging and educative, it can be monetised.
